A lot depends on the project, but ...
Everyone likes when the leaflet is colorful, aesthetic and legible. However, a lot depends on the project itself, in other words, graphics preparing the files for printing. He must be aware of the basic matters regarding composition and layout. A well-made leaflet will certainly have a better effect than a short, ugly one.
A lot also depends on the printing house and the selection of paper and the type of printing. A leaflet looks better on shiny and smooth paper than on a torn parchment. The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.
Printing- Internet and online
Internet printers grow like mushrooms after rain - no wonder, because the vision of sending files by the site, which will itself inform us whether everything is okay in technical matters (formats, colors, size, etc.).
However, not all printers have the option of ordering directly through their website, and this error and the background of competitors fall short, badly. However, the price you have to pay for the possibility of online orders can be deterred by smaller printing houses and printing plants from such an investment.
Specialist printing
Printing is not only printing leaflets, business cards or large banners - it also prints other, necessary materials such as: stickers, self-adhesive letters or labels. In principle, everything that comes out of the printing house can be included in the category of printing.
There are plants specializing in the production of only a specific group of printed materials: eg leaflets, or only large-format printing. However, this results from a simple thing: for every type of printing you need to have the right machine, and these take up space and cost a lot. That is why printing plants limit the amount of services provided.